Anne Caron
We redesigned Anne's Framer website around her three offers, and set up a CRM for her book orders.
- Client
- Anne Caron
- Industry
- People strategy, speaking and publishing
- Team
- Founder
- Engagement
- The AI-Powered Business
- Timeline
- 2026
- Stack
- Framer, CRM
At a glance
The story in four answers.
- 01What problem were we solving?
- Her consulting, speaking and book needed one clear home that sells all three, and her book orders needed one place to land.
- 02Where were they before?
- A people strategy advisor with ten years at Google, working with founder-CEOs through consulting, keynote speaking and her book, From Zero to 1,000. The book had sold over 2,000 copies by word of mouth, and the site needed to carry the consulting, the speaking and the book in one clear place.
- 03Where are they now?
- A Framer site that leads with her three offers, a book page that sells on Amazon, directly and in bulk, a waitlist for the new edition, and every direct and bulk order in one CRM.
- 04What did we use?
- FramerCRM for book orders
What we delivered
The work, with and for them.
- Step 1
Framer redesign
A cleaner site in her voice: Work With Me, Speaking, Book, About and Contact.
- Step 2
The book
One page to buy on Amazon, buy directly at a better price or place a bulk order.
- Step 3
Book CRM
Direct and bulk book orders captured in one CRM, so nothing is tracked by hand.
- Step 4
Next edition
A waitlist for the new edition with an AI perspective, due late 2026.
The outcome
Results
- 2,000+
- Copies of From Zero to 1,000 sold, now with a direct way to buy.
- 3
- Offers on one site: consulting, keynote speaking and the book.
- 1
- CRM for every direct and bulk book order.
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